You donвЂ™t want to oversaturate the marketplace by doing too many stories. : With practically endless opportunities and stories to tell, is it a challenge to release titles in a measured way? ItвЂ™s nice to have so many titles on the Times bestseller list and other bestseller lists around the world, and itвЂ™s nice to have the fans embrace it and say, вЂњThis is cool. Even on the nonfiction side, itвЂ™s a wide range of talented people who are saying, вЂњWe want to be a part of this, and weвЂ™re going to join you on this exciting adventure.вЂќ The sales have been there. We have a wide range of talent both on the kids side and on the adult side, whether itвЂ™s a Del Rey novel or an IDW comic. To see that people have joined us on this adventure is really gratifying, and to see that top creators have joined us as well is equally gratifying. The idea of having that one shared universe where something on the film slate relates to something on the animation slate that relates to all facets of publishing, be it an adult novel or a kidвЂ™s chapter book is challenging, tricky, and exciting. It was a big thing for Lucasfilm to move away from the Expanded Universe and try something that is very ambitious with one shared universe. Michael Siglain: ItвЂ™s thrilling, and IвЂ™m happy everyone is coming along for the ride and for the adventure.

WhatвЂ™s it been like to see fan reception and success from your side of the table? : The current storytelling universe kicked off in 2014.

To celebrate Star Wars Reads, a month-long appreciation of Star Wars books,В we connected with Lucasfilm publishingвЂ™s creative director Michael Siglain to talk about where weвЂ™ve been and where weвЂ™ll be going as we approach the release date of The Last Jedi. Publishing is seizing opportunities to explore and experiment with a broad range of material. Maybe a story introduces a new character, maybe the pages feature a different style of storytelling, or maybe an entry explains the ins and outs of X-wing tech. The world of publishing is constantly expanding the boundaries of what we know about the galaxy through books and comics for fans of all ages. Mysterious histories, unexplored locales, shifty characters - all of this and more are being added to the Star Wars universe on a regular basis.

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